{"id":10245,"date":"2023-06-27T23:55:34","date_gmt":"2023-06-27T21:55:34","guid":{"rendered":"https:\/\/magicinfocloud.pl\/digital-signage-what-is-it\/"},"modified":"2024-06-19T18:43:29","modified_gmt":"2024-06-19T16:43:29","slug":"digital-signage-what-is-it","status":"publish","type":"page","link":"https:\/\/magicinfocloud.pl\/en\/digital-signage-what-is-it\/","title":{"rendered":"Digital Signage &#8211; what is it?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section el_id=&#8221;home&#8221;][vc_row full_width=&#8221;stretch_row&#8221; min_height=&#8221;100&#8243; min_height_units=&#8221;vh&#8221; parallax=&#8221;cesis_parallax&#8221; parallax_image=&#8221;9498&#8243; cesis_parallax_speed=&#8221;0.6&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1660203433326{padding-top: 80px !important;padding-bottom: 80px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1528540867267{margin-bottom: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Are you ready&#8221; font_container=&#8221;tag:h6|font_size:50|text_align:left|color:%23ffffff|line_height:1.2em&#8221; text_resize=&#8221;yes&#8221; text_minimum=&#8221;32&#8243; letter_spacing=&#8221;-3&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1687965188352{margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;to start your Digital Signage adventure?&#8221; font_container=&#8221;tag:h1|font_size:24|text_align:left|color:%23ffffff|line_height:1.5em&#8221; text_resize=&#8221;yes&#8221; text_minimum=&#8221;18&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1689601792978{margin-bottom: 50px !important;}&#8221;][cesis_button button_text=&#8221;Demo&#8221; link=&#8221;https:\/\/themeforest.net\/item\/cesis-responsive-multipurpose-wordpress-theme\/21736436?ref=tranmautritam&#8221; button_size=&#8221;cesis_button_custom&#8221; button_height=&#8221;60px&#8221; button_border=&#8221;1&#8243; button_radius=&#8221;30&#8243; hover=&#8221;shine&#8221; css_animation=&#8221;fadeInUp&#8221; margin_bottom=&#8221;10&#8243; margin_right=&#8221;20&#8243; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;rgba(255,255,255,0.01)&#8221; button_border_color=&#8221;rgba(255,255,255,0.7)&#8221; h_button_text_color=&#8221;#ffffff&#8221; h_button_bg_color=&#8221;#f2b5d4&#8243; h_button_border_color=&#8221;#f2b5d4&#8243; button_font=&#8221;alt_font&#8221; button_f_size=&#8221;13px&#8221; button_f_weight=&#8221;500&#8243; button_l_spacing=&#8221;2.6&#8243; hide_lg=&#8221;cesis_hidden-lg&#8221; hide_md=&#8221;cesis_hidden-md&#8221; hide_sm=&#8221;cesis_hidden-sm&#8221;][cesis_button button_text=&#8221;Contact us to get a free demo license&#8221; link=&#8221;\/#contact&#8221; button_size=&#8221;cesis_button_custom&#8221; button_height=&#8221;60px&#8221; button_border=&#8221;1&#8243; button_radius=&#8221;30&#8243; hover=&#8221;shine&#8221; css_animation=&#8221;fadeInUp&#8221; delay=&#8221;300&#8243; margin_bottom=&#8221;10&#8243; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#7bdff2&#8243; button_border_color=&#8221;#7bdff2&#8243; h_button_text_color=&#8221;#ffffff&#8221; h_button_bg_color=&#8221;#f2b5d4&#8243; h_button_border_color=&#8221;#f2b5d4&#8243; button_font=&#8221;alt_font&#8221; button_f_size=&#8221;13px&#8221; button_f_weight=&#8221;500&#8243; button_l_spacing=&#8221;2.6&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=&#8221;chmura_magicinfo&#8221;][vc_row css=&#8221;.vc_custom_1528625646825{padding-top: 80px !important;padding-bottom: 40px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Digital Signage and MagicINFO\u2122 Cloud?&#8221; font_container=&#8221;tag:h2|font_size:52|text_align:left|color:%23454951|line_height:1.25em&#8221; text_resize=&#8221;yes&#8221; text_minimum=&#8221;28&#8243; letter_spacing=&#8221;-1.1&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1689322976031{margin-bottom: 22px !important;}&#8221;][vc_column_text font_size=&#8221;25px&#8221; text_resize=&#8221;yes&#8221; line_height=&#8221;1.5em&#8221; css_animation=&#8221;fadeInUp&#8221; font_color=&#8221;#959aa9&#8243;]<\/p>\n<p style=\"text-align: justify; font-family: 'Merriweather', sans-serif;\">Digital Signage is a technology that uses on-screen displays, such as LCD TVs, LED monitors or touch panels, to convey visual and informational content. It is a popular solution used in public places such as shopping malls, airports, subway stations, hotels, restaurants, schools and other public spaces.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10224 size-full\" title=\"Bestau_1_Digital_Signage \" src=\"https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/buildings-5893593-1-scaled.jpg\" alt=\"Digital Signage - check out what it is\" width=\"2560\" height=\"1440\">[\/vc_column_text][vc_column_text font_size=&#8221;20px&#8221; text_resize=&#8221;yes&#8221; line_height=&#8221;1.5em&#8221; css_animation=&#8221;fadeInUp&#8221; font_color=&#8221;#454951&#8243;]<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-10228\" style=\"text-align: justify; font-family: 'Merriweather', sans-serif;\" title=\"Bestau_2_Digital_Signage\" src=\"https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/dffsfsfsdfnetwork-icon-whitesdfsf-backgrosfffund-1-300x300.png\" alt=\"Digital Signage - the main goal \" width=\"233\" height=\"233\" srcset=\"https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/dffsfsfsdfnetwork-icon-whitesdfsf-backgrosfffund-1-300x300.png 300w, https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/dffsfsfsdfnetwork-icon-whitesdfsf-backgrosfffund-1-1024x1024.png 1024w, https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/dffsfsfsdfnetwork-icon-whitesdfsf-backgrosfffund-1-150x150.png 150w, https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/dffsfsfsdfnetwork-icon-whitesdfsf-backgrosfffund-1-768x768.png 768w, https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/dffsfsfsdfnetwork-icon-whitesdfsf-backgrosfffund-1-1536x1536.png 1536w, https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/dffsfsfsdfnetwork-icon-whitesdfsf-backgrosfffund-1-180x180.png 180w, https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/dffsfsfsdfnetwork-icon-whitesdfsf-backgrosfffund-1-500x500.png 500w, https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/dffsfsfsdfnetwork-icon-whitesdfsf-backgrosfffund-1-1000x1000.png 1000w, https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/dffsfsfsdfnetwork-icon-whitesdfsf-backgrosfffund-1-600x600.png 600w, https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/dffsfsfsdfnetwork-icon-whitesdfsf-backgrosfffund-1-100x100.png 100w, https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/dffsfsfsdfnetwork-icon-whitesdfsf-backgrosfffund-1.png 1602w\" sizes=\"auto, (max-width: 233px) 100vw, 233px\" \/><\/p>\n<p style=\"text-align: justify; font-family: 'Merriweather', sans-serif;\">The main idea of Digital Signage is the use of screens to display dynamic content, such as advertisements, information, announcements, menus, event calendars, guides or multimedia presentations. It can also be used for interactive applications that allow users to interact with the display through touch or gestures.<\/p>\n<p style=\"text-align: justify; font-family: 'Merriweather', sans-serif;\">The Digital Signage system consists of three main components:<\/p>\n<ul>\n<li style=\"text-align: justify; font-family: 'Merriweather', sans-serif;\">software,<\/li>\n<li style=\"text-align: justify; font-family: 'Merriweather', sans-serif;\">hardware,<\/li>\n<li style=\"text-align: justify; font-family: 'Merriweather', sans-serif;\">content.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify; font-family: 'Merriweather', sans-serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-10215\" title=\"Bestau_3_Digital_Signage\" src=\"https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/cinsnhqkl64g0080ic70.jpg\" alt=\"Digital Signage and the benefits it offers \" width=\"339\" height=\"339\" srcset=\"https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/cinsnhqkl64g0080ic70.jpg 512w, https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/cinsnhqkl64g0080ic70-300x300.jpg 300w, https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/cinsnhqkl64g0080ic70-150x150.jpg 150w, https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/cinsnhqkl64g0080ic70-180x180.jpg 180w, https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/cinsnhqkl64g0080ic70-500x500.jpg 500w, https:\/\/magicinfocloud.pl\/wp-content\/uploads\/2023\/07\/cinsnhqkl64g0080ic70-100x100.jpg 100w\" sizes=\"auto, (max-width: 339px) 100vw, 339px\" \/><\/p>\n<p style=\"text-align: justify; font-family: 'Merriweather', sans-serif;\">The software allows you to manage content, schedule and publish it on selected screens. Hardware includes screen displays, media players, servers, cables and other devices needed to run the system. The content that is displayed on the screens can be in the form of graphics, videos, animation or interactive applications.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify; font-family: 'Merriweather', sans-serif;\">Digital Signage offers many benefits, such as increasing visibility and brand promotion, providing up-to-date information, interacting with recipients, increasing customer engagement, improving internal communication in companies along with increasing efficiency and flexibility in conveying content.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center; font-family: 'Merriweather', sans-serif;\">Check out the MagicInfo Cloud offer!<\/p>\n<p>[\/vc_column_text][cesis_line_divider width=&#8221;130&#8243; css_animation=&#8221;fadeInUp&#8221; margin_bottom=&#8221;80&#8243;][cesis_button button_text=&#8221;Explore Digital Signage trends for 2023&#8243; link=&#8221;https:\/\/magicinfocloud.pl\/trendy-w-digital-signage-w-polsce-w-2023-roku\/&#8221; button_pos=&#8221;center&#8221; button_size=&#8221;cesis_button_medium&#8221; button_radius=&#8221;30&#8243; button_bg_color=&#8221;#43db97&#8243; button_f_size=&#8221;16px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1689241821692{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #e6f8f6 !important;}&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;9516&#8243; img_size=&#8221;1920&#215;1080&#8243; overflow=&#8221;yes&#8221; max_width=&#8221;1920&#8243; max_height=&#8221;1080&#8243; alignment=&#8221;right&#8221; css_animation=&#8221;fadeInRight&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=&#8221;korzysci&#8221;][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221;][vc_empty_space][vc_custom_heading text=&#8221;Additional benefits related to the use of Digital Signage:&#8221; font_container=&#8221;tag:h3|font_size:40|text_align:center|color:%23454951|line_height:1.25em&#8221; text_resize=&#8221;yes&#8221; text_minimum=&#8221;28&#8243; letter_spacing=&#8221;-1.1&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1687966207317{margin-bottom: 22px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1528627877315{padding-top: 80px !important;padding-bottom: 40px !important;}&#8221;][vc_column parallax=&#8221;content-moving&#8221; css_animation=&#8221;fadeInUp&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][cesis_icon_paragraph i_choice=&#8221;image&#8221; image=&#8221;9541&#8243; image_size=&#8221;200&#8243; i_space=&#8221;10&#8243; heading=&#8221;Brand visibility and promotion&#8221; heading_space=&#8221;5&#8243; use_editor=&#8221;yes&#8221; text_space=&#8221;0&#8243; css_animation=&#8221;fadeInUp&#8221; margin_bottom=&#8221;40&#8243; heading_f_size=&#8221;20px&#8221; heading_l_height=&#8221;40px&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;15px&#8221; text_l_height=&#8221;30px&#8221;]<\/p>\n<p style=\"text-align: justify; font-family: 'Merriweather', sans-serif;\">Digital Signage enables you to display advertisements and messages that attract customers&#8217; attention and increase your brand recognition. Using dynamic visual content, video and animations, you will easily stand out from the competition and attract the attention of potential customers.<\/p>\n<p>[\/cesis_icon_paragraph][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][cesis_icon_paragraph i_choice=&#8221;image&#8221; image=&#8221;9538&#8243; image_size=&#8221;200&#8243; i_space=&#8221;10&#8243; heading=&#8221;Providing news&#8221; heading_space=&#8221;5&#8243; use_editor=&#8221;yes&#8221; text_space=&#8221;0&#8243; css_animation=&#8221;fadeInUp&#8221; margin_bottom=&#8221;40&#8243; heading_f_size=&#8221;20px&#8221; heading_l_height=&#8221;40px&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;15px&#8221; text_l_height=&#8221;30px&#8221;]<\/p>\n<p style=\"text-align: justify; font-family: 'Merriweather', sans-serif;\">With Digital Signage, you can quickly and easily update the displayed content and provide current information, such as special offers, news, opening hours, schedule changes or weather. This enables customers and visitors to be effectively informed about significant changes and events.<\/p>\n<p>[\/cesis_icon_paragraph][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][cesis_icon_paragraph i_choice=&#8221;image&#8221; image=&#8221;9540&#8243; image_size=&#8221;200&#8243; i_space=&#8221;10&#8243; heading=&#8221;Interaction with recipients&#8221; heading_space=&#8221;5&#8243; use_editor=&#8221;yes&#8221; text_space=&#8221;0&#8243; css_animation=&#8221;fadeInUp&#8221; margin_bottom=&#8221;40&#8243; heading_f_size=&#8221;20px&#8221; heading_l_height=&#8221;40px&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;15px&#8221; text_l_height=&#8221;30px&#8221;]<\/p>\n<p style=\"text-align: justify; font-family: 'Merriweather', sans-serif;\">Digital Signage can be interactive, allowing viewers to communicate with the display. This can include touch screens that allow users to browse products, order food, register for events or to get additional information. Interactive components attract attention and engage recipients to a greater extent.<\/p>\n<p>[\/cesis_icon_paragraph][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][cesis_icon_paragraph i_choice=&#8221;image&#8221; image=&#8221;9539&#8243; image_size=&#8221;200&#8243; i_space=&#8221;10&#8243; heading=&#8221;Increased customer involvement&#8221; heading_space=&#8221;5&#8243; use_editor=&#8221;yes&#8221; text_space=&#8221;0&#8243; css_animation=&#8221;fadeInUp&#8221; margin_bottom=&#8221;40&#8243; heading_f_size=&#8221;20px&#8221; heading_l_height=&#8221;40px&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;15px&#8221; text_l_height=&#8221;30px&#8221;]<\/p>\n<p style=\"text-align: justify; font-family: 'Merriweather', sans-serif;\">Dynamic visual content and interactive Digital Signage elements attract attention and increase customer engagement. Audiences are more likely to pay attention to the content displayed on screens, which can lead to greater brand awareness, greater willingness to buy and more time spent in the place where Digital Signage is used.<\/p>\n<p>[\/cesis_icon_paragraph][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][cesis_icon_paragraph i_choice=&#8221;image&#8221; image=&#8221;9537&#8243; image_size=&#8221;200&#8243; i_space=&#8221;10&#8243; heading=&#8221;Improvement of internal communication&#8221; heading_space=&#8221;5&#8243; use_editor=&#8221;yes&#8221; text_space=&#8221;10&#8243; css_animation=&#8221;fadeInUp&#8221; margin_bottom=&#8221;40&#8243; heading_f_size=&#8221;20px&#8221; heading_l_height=&#8221;40px&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;15px&#8221; text_l_height=&#8221;30px&#8221;]<\/p>\n<p style=\"text-align: justify; font-family: 'Merriweather', sans-serif;\">Digital Signage can also be used to improve internal communication in companies by informing employees about new procedures, training, company events or important announcements. The use of dynamic visual content attracts attention and helps to deliver relevant information effectively.<\/p>\n<p>[\/cesis_icon_paragraph][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][cesis_icon_paragraph i_choice=&#8221;image&#8221; image=&#8221;9536&#8243; image_size=&#8221;200&#8243; i_space=&#8221;10&#8243; heading=&#8221;Effectiveness and flexibility&#8221; heading_space=&#8221;5&#8243; use_editor=&#8221;yes&#8221; text_space=&#8221;0&#8243; css_animation=&#8221;fadeInUp&#8221; margin_bottom=&#8221;40&#8243; heading_f_size=&#8221;20px&#8221; heading_l_height=&#8221;40px&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;15px&#8221; text_l_height=&#8221;30px&#8221;]<\/p>\n<p style=\"text-align: justify; font-family: 'Merriweather', sans-serif;\">Digital Signage allows you to easily manage and update content on multiple screens simultaneously. With this solution you can quickly adapt the content to changing needs and conditions. You can also plan content display schedules based on hours, days of the week, or season. This provides flexibility and efficiency in delivering the right information at the right time.<\/p>\n<p>[\/cesis_icon_paragraph][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=&#8221;support&#8221;][vc_row full_width=&#8221;stretch_row_content&#8221; parallax=&#8221;cesis_parallax&#8221; cesis_parallax_speed=&#8221;0.5&#8243; css=&#8221;.vc_custom_1528643209503{padding-top: 80px !important;background-color: #7bdff2 !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Technical support&#8221; font_container=&#8221;tag:h2|font_size:52|text_align:center|color:%23ffffff|line_height:1.25em&#8221; text_resize=&#8221;yes&#8221; text_minimum=&#8221;28&#8243; letter_spacing=&#8221;-1.1&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613744236090{margin-bottom: 22px !important;}&#8221;][vc_column_text font_size=&#8221;24px&#8221; line_height=&#8221;1.5em&#8221; css_animation=&#8221;fadeInUp&#8221; font_color=&#8221;#ffffff&#8221;]<\/p>\n<p style=\"text-align: center; font-family: 'Merriweather', sans-serif; font-weight: 300;\">We hope this information will help you understand better what Digital Signage is all about.<\/p>\n<p style=\"text-align: center; font-family: 'Merriweather', sans-serif; font-weight: 300;\">If you have any additional questions, we will be happy to answer them!<\/p>\n<p>[\/vc_column_text][cesis_button button_text=&#8221;Contact us&#8221; link=&#8221;\/#contact&#8221; button_pos=&#8221;center&#8221; button_size=&#8221;cesis_button_custom&#8221; button_height=&#8221;60px&#8221; button_border=&#8221;1&#8243; button_radius=&#8221;30&#8243; hover=&#8221;shine&#8221; css_animation=&#8221;fadeInUp&#8221; button_text_color=&#8221;#454951&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_color=&#8221;#ffffff&#8221; h_button_text_color=&#8221;#ffffff&#8221; h_button_bg_color=&#8221;#f2b5d4&#8243; h_button_border_color=&#8221;#f2b5d4&#8243; button_font=&#8221;alt_font&#8221; button_f_size=&#8221;13px&#8221; button_f_weight=&#8221;500&#8243; button_l_spacing=&#8221;2.6&#8243;][vc_single_image image=&#8221;9573&#8243; img_size=&#8221;1300&#215;486&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1660142008752{margin-bottom: 0px !important;padding-top: 80px !important;}&#8221;][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=&#8221;contact&#8221;][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1528630423614{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #e6f8f6 !important;}&#8221;][vc_column css_animation=&#8221;none&#8221;][vc_custom_heading text=&#8221;Contact us&#8221; font_container=&#8221;tag:h2|font_size:52|text_align:center|color:%23454951|line_height:1.25em&#8221; text_resize=&#8221;yes&#8221; text_minimum=&#8221;28&#8243; letter_spacing=&#8221;-1.1&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1654635991178{margin-bottom: 22px !important;}&#8221;][vc_custom_heading text=&#8221;We will help you to find the right solution!&#8221; 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